What is
Invest America?
Our Purpose
Invest America helps children build a strong financial future by giving them early access to investment and ownership. We believe every child should have the chance to grow savings, learn how money works, and take part in the American economy from the start.
Invest America exists to reduce the income inequality and opportunity gaps in America, by promoting financial literacy and participation in the American financial system.
Our goal is to make investing simple, accessible, and useful for families across the country.
The Opportunity
When children have money invested in their own name, they begin to see what’s possible. Early investment helps build confidence, good financial habits, and long-term growth. Over time, these accounts can support goals like education, starting a business, buying a home, or saving for the future. Starting early allows growth to compound year after year.
Curabitur blandit tempus porttitor. Lorem sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.”
Brad Gerstner
Founder
What We Believe
1
Financial knowledge should start early.
Saving works best when people understand how to do it well. Our non-profit is dedicated to simple, clear financial education so children and families can build habits, make smart choices, and plan for the future.
2
Markets should include everyone.
Free markets work best when everyone has a fair chance to participate. Our non-profit is focused on expanding access to tools like saving and investing so every child can build ownership and take part in long-term prosperity.
3
Access should not depend on background.
Every child should have a path to build financial security—not just those born into advantage. By pairing children‘s savings accounts with education and support, we aim to reduce inequality by making wealth-building accessible to every family.
4
More participation means more opportunity.
Investing in kids, is investing in all of us, because when more families take part in saving and investing, the whole economy benefits. Our non-profit supports programs and research that help children grow up ready to shape their own financial future.
The Invest America Act
America’s promise has always been that every person can make a living and move upward, no matter where they start. For too many families, that promise has felt distant. The Invest America Act was created to respond to that crisis of confidence with a straightforward idea that has big impact: personal, government-seeded investment accounts for every eligible child.
When a child can watch their savings grow over time, they see the future getting bigger, not smaller. That experience builds hope, habit, and a sense of ownership, laying a foundation for upward mobility.
This transformational policy was included in the 2025 tax legislation; with the backing of the U.S. Treasury and trusted providers, accounts are scheduled to begin on July 4, 2026. Ongoing work focuses on ensuring straightforward enrollment, transparent rules, and access to low-cost investment options for families.
Impact
Research shows that even small investments made early can grow significantly over time and lead to stronger financial and educational outcomes in adulthood.
Invest America draws on decades of data and experience to support policies and programs that help children grow up with assets, real-world experience, and trust in the financial system.
Looking Ahead
Invest America is building a future where every child grows up with a stake in the economy and the tools to use it well.
We invite families, employers, educators, and media to follow our work as Invest America launches and expands nationwide.
